Buena Onda

Buena Onda Franchise Opportunity

Buena Onda is a Quick Service Mexican Food Restaurant Franchise.

Buena Onda franchises have a fresh and fun environment featuring costal vibes and hospitable service that customers feel immediately upon entering.

WHY MEXICAN CUISINE?

MARKET SIZE

Over 76.7 Billion Dollar Industry & Growing!

#3 MOST POPULAR MENU TYPE

Mexican restaurants are the 3rd most popular menu type.

MARKET SHARE

Besides chains like Taco Bell and Chipotle, there are not many other national brands in this space. This creates a great opportunity for Buena Onda.

GROWTH OPPORTUNITY

Roughly 53% of Mexican restaurants are considered Full Service Restaurants (FSR). Quick Service Restaurants (QSR), like Buena Onda, are increasing in number of outlets creating great growth potential in this space.

WHY BUENA ONDA?

There are few things in the world that bring “good vibes” more than great food shared with family and friends. Whether you are dining in, ordering out, or throwing your own Mexican party at home, Buena Onda is there to help you share feelings of love and kindness.

• GOOD VIBES
• IRON CHEF & JAMES BEARD AWARD WINNING
• OVER 76.7 BILLION DOLLAR INDUSTRY & GROWING
• MEXICAN CUISINE IS #3 POPULAR MENU ITEM
• SUSTAINABILITY
• SUPERIOR SERVICE & RELAXING ENVIRONMENT
• STRONG UNIT LEVEL ECONOMIES
• INNOVATIVE MENU
• UTILIZATION OF COMMISSARY KITCHENS
• ON-GOING TRAINING & SUPPORT

INNOVATIVE MENU

In Baja, Buena Onda means “Good Vibes.” Their kitchens have gathered good vibes from the many seafood shacks, taquerias, Panga fisherman, and farmers who have sustained themselves for generations by respecting the sea, cultivating year-round produce in Baja’s rich soil, and sharing ingredient driven dishes with family and friends.

SUPPORT SYSTEMS

SITE EVALUATION & LEASE PROCUREMENT

Buena Onda assists franchisees through a systematic site selection and lease procurement process.

Their internal team of experts coupled with knowledgeable retail real estate brokers in the local market assist with site identification, site evaluation, letter of intent submittal, lease negotiations and lease review.

The goal is to identify the best site in the market that meets specific Buena Onda criteria while offering a favorable lease structure.

DESIGN & CONSTRUCTION

Buena Onda offers assistance through an efficient design and a strategic construction process.

Their knowledgeable staff of project managers, coupled with a network of professional consultants, will work closely with you to develop creative alterations and design configurations to adapt to opportunity space requirements.

TRAINING & EDUCATION

Buena Onda welcomes their franchise owners and their team with open arms.

Buena Onda pride themselves in customer service and strict operational standards. That’s why they developed a multi-level training program delivered by way of classroom training and on-site, hands-on training at your location.

Buena Onda is committed to spending the necessary amount of time with your team to empower them with their culture, passion and drive to deliver the finest experience.

PRODUCT DISTRIBUTION

Vertically integrated, Buena Onda is involved in the process of procuring and producing simply the best ingredients.

Strategic partnerships affords them the opportunity to distribute their ingredients from one of their 40+ commisaries to your store in a timely and cost effective manner.

The commissaries eliminate the need for long, labor intensive prep at the store level.

ON-GOING OPERATIONAL CONSULTING

Buena Onda brings you year-round operational consulting on an individual unit basis to ensure promotional campaigns, new/seasonal product rollouts and new operational procedures are effectively communicated to you and your team.

Buena Onda is also committed to assisting you with regular, on-going P&L analysis to ensure operating expenses are in alignment with your sales.

MARKETING & PROMOTIONS

Buena Onda understands the great importance of developing marketing and promotional campaigns designed to enhance brand awareness and drive consumer traffic.

They deliver comprehensive, turn-key promotional campaigns that highlight the true essence of the brand: quality food & beverage, exceptional service and a memorable experience.

FRANCHISE OWNERSHIP MODEL OPTIONS

NON-TRADITIONAL MODEL

A smaller scaled Buena Onda, possibly with a limited menu offering, located within another business – College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, etc.

• Size: 250sqft – 1,000sqft
• Initial Franchise Fee: $25k (See Item 5 of the FDD)
• Ongoing Fees: Royalties 6% & Marketing 1% (See Item 6 of the FDD)
• Initial Investment: $192k - $468k (See Item 7 of the FDD)

TRADITIONAL MODEL

A larger scaled Buena Onda, with a full-service menu offering, located within a strip mall or a free-standing building.

• Size: 1,200sqft – 2,000sqft
• Initial Franchise Fee: $40k (See Item 5 of the FDD)
• Ongoing Fees: Royalties 6% & Marketing 1% (See Item 6 of the FDD)
• Initial Investment: $468,400 - $883,500 (See Item 7 of the FDD)

MULTI-UNIT

Buena Onda offers opportunities to enter into a Multi-Unit Option Agreement to develop multi-Buena Onda locations over a specified development schedule in a designated market.

• Additional Units Fee: $15k
• Total Investment: Varies depending on the number of units developed.

Ideal Candidate to Buy a Buena Onda Mexican Food Franchise

• Desire to start a business that aligns with your financial and lifestyle goals
• Passion for the food & beverage industry and the Buena Onda brand
• Motivated to be successful and grow
• Commitment to be actively involved in the business and the community you serve
• Understanding of “franchising” and ability to work within the framework of a proven system

Buena Onda Franchise Highlights

• Buena Onda is a fast-casual mexican food franchise offering two business models:
  • a traditional store or a
  • smaller footprint, called Buena Onda Express
• They cater to customers who value fresh food and healthy eating
• Baja stands out because of the extreme measures they take to ensure freshness - Buena Onda’s restaurants don’t have can openers, microwaves or freezers!
• Nearly 3 decades of experience in this industry has helped them develop a reputation as a popular and healthy choice among their customers
• Making up 9% of American restaurants Mexican restaurants are more popular than pizzerias and burger concepts.

Baja is filling this demand and popularity with their unique Baja, Mexico-inspired takes on classic Mexican favorites like fajitas, tacos and quesadillas

Financial Requirements

• Cash Investment (Liquid): $175,000 (Minimum)
• Minimum Net Worth: $600,000

Take the next step towards owning a Buena Onda franchise

To learn more about Buena Onda franchise opportunities in your area or to begin securing your territory today, please request more information below.